Syracuse's Digital Presence and User Engagement

Brand Strategy:

Local Authority: Positioning Syracuse.com as the leading authority for local news and events in the Syracuse area. Emphasizing its deep connection with the community and commitment to providing accurate, timely, and relevant news.

Content Diversity: Expanding content offerings to include lifestyle, sports, business, and cultural events, appealing to a broader audience and increasing site traffic.

Targeted Ads: Using platforms like Google Ads and Facebook Ads to run geo-targeted campaigns aimed at residents of Syracuse and surrounding areas. Focus on promoting specific sections like local news, sports updates, and event coverage.

Sponsored Content: Collaborating with local businesses to create sponsored content and native ads that blend seamlessly with editorial content, providing value to both advertisers and readers.